Our Clients Include
Are you an influencer? JOIN PARKLU
AUTHENTIC VOICES
The Power of Influencer Marketing in China
Influencer marketing isn’t optional in China. More than anywhere else, consumers rely on reviews by peers and bloggers to tell them what’s hot before making purchases. KOLs have become key for brands here. The ability to research and track their campaigns makes all the difference.
AUTHENTIC VOICES
The Power of Influencer Marketing in China
Influencer marketing isn’t optional in China. More than anywhere else, consumers rely on reviews by peers and bloggers to tell them what’s hot before making purchases. KOLs have become key for brands here. The ability to research and track their campaigns makes all the difference.
Key Features
Client testimonials
QUESTIONS
ParkLU operates on a monthly subscription basis, but brands are more than welcome to post a campaign invitation on our KOL Marketplace for FREE, allowing thousands of influencers to view and apply for the collaboration. We charge 15% of the KOL cash spend, and 6% of the in-kind product value.
The basic Standard plan starts at US$500 per month for one brand plus a platform fee of 15% of the KOL spend. For companies and agencies managing multiple brands, we offer a discounted platform fee of 12%, as well as a package price depending on the number of brands.
ParkLU provides the full payment solution for KOLs. The agency or brand pays ParkLU before the campaign start date, and ParkLU distributes payments to KOLs after the client is satisfied with the job. We also take care of the fapiao invoicing. We accept payments with Paypal, Alipay, VISA and Mastercard.
Each influencer’s profile tells you: Their engagement score against similarly ranked influencers in their category; Total fans number; Average engagement for their most recent 200 posts; Most engaged content over the last three months; Recent brands mentioned and their respective frequencies